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The A4Tech Bloody B720 keyboard costs $139.99 from the Bloody store on in the USA as of the date of this article. This is about as official a source as it gets, and it is telling that other retailers including Frys are selling it for much higher- as much as $30 higher in fact. I originally saw this priced at $179.99 on Amazon from another 3rd party seller, and in fact that is still the MSRP of the keyboard. That would have probably made it DOA though, considering the number of mainstream gaming keyboards currently available at that price or less. At ~$140, things are better but there is still a LOT of competition. Bloody does not have the luxury of volume sales countering per unit pricing, and all the novel things here- LK technology, the spill proof design- will not have been inexpensive to develop. You are paying for these definitely, and Bloody did try to make the deal smoother by including doubleshot keycaps, replaceable keycaps, a fairly strong software suite and excellent packaging.

On the flip side, the brand name is not big and marketing is minimal so people even knowing about these products is rare. The software suite also has poor UX design, and I am not a fan of having multiple different non-customizable colors on a keyboard. Having them all be white, for example, would have been less expensive in the long run and looked better. The design here is also the cleanest of the Bloody offerings, and yet there is a bloody hand logo lit up on a glossy plastic piece making it really a thing to keep at home and not flaunt around for most who can afford this.

Overall, I am still extremely impressed to see this come to market and do that in a better way than I anticipated. A4Tech may be almost 30 years old, but Bloody is still a very new brand and company. With the release of LK Red and LK Blue switches, I imagine interest would rise- especially among those who now see there is an actual difference in response times here, and also want to have key switches that are smooth and not “scratchy” as most enthusiasts now describe newer Cherry MX switches to be.

The Bloody B720 gets:

This is one of the rare circumstances where the product lost points due to pricing and the poor execution of an important feature (software UX) but had some novel features that are interesting enough to recommend strongly. As always, my scoring is based off a start of 100% with deductions for relative performance and noise (if applicable), build quality and packaging, relative pricing and how well a product meets the intended application. If you would like to be kept up to date with all the reviews, do subscribe via the widget on side or on social media- Facebook,Twitter. If you would like to support or want to simply reach out, please use the contact page. Thanks for reading!

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