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I first heard of “Bloody” from some tech media coverage of Computex 2 years ago, wherein they demonstrated optical switches using an IR light source that when interrupted helped register a keystroke. It sounded amazing in that there was a big reduction in the number of moving parts thus helping increase operation lifetime, and the light could be located any height (depth) allowing for freedom of actuation distance as per choice of the company. Finally, interruption of such a light could register a keystroke almost immediately and faster than most other membrane or mechanical switches depending on the exact mechanism. Needless to say I was intrigued almost immediately, and after getting some messages from readers wanting to see coverage of more “non-mainstream” peripherals, I contacted A4Tech, a Taiwanese company formed in 1987 who also created the Bloody brand, and here we are. Thanks a lot to Bill for the review sample!

Let’s take a look at the specs from the product page:

Connector: USB
Backlit:Neon Glare
Palm Rest: Extended
Key Response:0.2ms
Key Style: Optic switch
Hotkey:Multimedia hotkey
Backlit Brightness: Adjustable
Space-Bar: Screw enhanced space-bar
Gaming Keycaps:8 Silicone keycaps
Anti-ghosting Key:100% Anti-ghosting key
Cable Length: 1.8 m
Key Life: Up to 100 million keystrokes
System Requirements: Windows XP/ Vista/ 7/ 8 /8.1 / 10 or later

There is also a dimension listing of the keyboard separately seen here. Note that Bloody has several keyboards that use this “Light Strike” key technology- some with all switches using it, and other, more affordable options with only specific keys using it. The B720 is a 2015-2016 model with all switches using said technology, and is one of the cleaner looking boards too. Let’s get that out of the way- Bloody has some very aggressive designs for the Asian market, and those are not necessarily for everyone’s tastes. Options are always good though, and I think you will agree here. That aside, the B720 has backlighting, and claims is also spill-resistant which is interesting to note and definitely worth checking out soon. I also am curious about the “screw enhanced space-bar”, and as I expected the key life is rated at up to 100 million keystrokes compared to 50 million on Cherry MX mechanical switches. Marketing numbers, but this time with actually something backing it- no metal parts that can get oxidized, fewer moving parts. On the flip side, warranty is 1 measly year which really is not long enough for 2016 (and soon 2017)- especially for a high end gaming keyboard with backlighting. So I would really like to see this go up to 2, if not 3 years minimum. That being said, let’s now take a look at the keyboard now on the next page.

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